2017 evaluation

The success of October Business Month (OBM) 2017 was measured through an evaluation process, which encouraged comprehensive feedback from all attendees. 

Below are some of the 2017 OBM highlights:

  • this year saw a total of 7,720 attendees to OBM events with an increase of 613 attendees in comparison to 2016 which saw 7,101.
  • a higher percentage (67%) stated that it was not their first time to an OBM event which suggests that there is strong brand awareness and recognition of OBM within the Territory
  • 81% stated that they learnt something new that can be applied to their business
  • when asked to rate the satisfaction levels of the event, presenter, content and venue an average of 96% of attendees rated each of these categories as very satisfied or satisfied.