The success of October Business Month (OBM) 2017 was measured through an evaluation process, which encouraged comprehensive feedback from all attendees.
Below are some of the 2017 OBM highlights:
- this year saw a total of 7,720 attendees to OBM events with an increase of 613 attendees in comparison to 2016 which saw 7,101.
- a higher percentage (67%) stated that it was not their first time to an OBM event which suggests that there is strong brand awareness and recognition of OBM within the Territory
- 81% stated that they learnt something new that can be applied to their business
- when asked to rate the satisfaction levels of the event, presenter, content and venue an average of 96% of attendees rated each of these categories as very satisfied or satisfied.
Page last updated on July 1, 2020