2018 evaluation

The success of October Business Month (OBM) 2018 was measured through an evaluation process, which encouraged comprehensive feedback from all attendees. 

Below are some of the 2018 OBM highlights:

  • a total of 8,700 attendees to OBM events with an increase of 1,000 attendees from 2017
  • 192 events held across the Territory
  • 65% stated that it was not their first time to an OBM event which suggests that there is strong brand awareness and recognition of OBM within the Territory
  • 78% of attendees were female
  • 90% stated that they learnt something new that can be applied to their business
  • 93% expect to improve or change some aspect of their business practices
  • 99% would recommend OBM to a friend.