In the Territory we do business differently because we operate in one of the most extreme places on Earth. Too often we compare ourselves to southern companies and find ourselves coming up short, when in fact our expertise working here is one of the valuable assets we have. 

Anna Goat and her husband Steve run Rise Project Consulting, an award-winning business that has built it's success from overcoming the challenges of the NT. 

With over 25 years of strategic brand management, Anna will speak about how NT businesses can leverage their challenges to differentiate themselves from southern, interstate businesses - because in the NT we are more Hilux than Mercedes.

Structure: 40 min talk | 20 min Q&A