What if your business could navigate any disruption - not by changing direction, but by staying true to its core?

Most businesses react to market shifts, consumer changes, and uncertainty by pivoting frantically or playing defence. But without a clear "why," every disruption feels like a threat, leaving teams confused and strategies scattered.

This workshop uses the Japanese philosophy of Ikigai to help you discover your unshakeable business purpose - the foundation that turns volatility into opportunity and builds genuine resilience from within.

Through guided reflection, storytelling, and hands-on mapping, you'll:

• Discover your business's unique intersection of passion, skill, market need, and profit
• Create a draft purpose statement that anchors all strategic decisions
• Build practical frameworks for innovation, communication, and team alignment
• Develop immediately applicable tools to respond confidently to market changes

Perfect for leaders, founders, and teams ready to stop reacting to change and start thriving because of it.

Transform disruption into your competitive advantage - register now for IKIGAI: Finding your purpose in business presented by Ute Coyne-Pollig.