It's common in entrepreneurs, but not so common amongst employed business leaders. It's described loosely as being "an outlier." And you know an outlier when you see them. Leaders that people want to follow voluntarily. Brands that buyers actively seek out and crave. 

The outlier thinks differently, operates differently and executes relentlessly because they aren't just the average manager or employee - they are profoundly different.

Dante St James, known better for his work at Darwin Innovation Hub, started a digital agency during the pandemic, grew it 10x during the pandemic, then sold it in 2022 before the post-COVID crash. At the same time he bought a cafe in Queensland in April 2020, grew that to three cafes within two years and now has added five clothing retail stores, two barber shops and two additional cafes to his portfolio, all while working at his own training business in Darwin.

This isn't by accident. It's by design. A design that has been formed around non-standard thinking, quick alignment of staff and by building in public.

This introduction to the methodology that contributed to his growth is an introduction to a whole new world that will set you apart, grow you faster and have you on the road to be an Outlier business.