Choosing and Using CRM Platforms: Streamline your sales, marketing and customer management

Want to stay on top of your leads, customers, and marketing – all in one place? A Customer Relationship Management (CRM) system can help you do just that.

This beginner-friendly workshop will guide NT business owners and staff through the essentials of choosing and using a CRM platform to improve customer engagement, boost efficiency, and drive growth.

Whether you're in sales, marketing, or operations, this session will help you understand the why behind CRMs and how to choose the right one for your business.

We’ll explore key features across popular platforms with real-world examples and practical insights.

What You’ll Learn:

• What a CRM is and why it matters
• Common business challenges CRMs solve
• Core features across leading CRM platforms
• How to choose the right CRM for your needs
• Live walkthroughs and use cases

You’ll gain practical knowledge, hands-on guidance, and useful resources to help you take the next step with confidence.

Who Should Attend:
NT small and medium business owners, managers, or team members looking to improve how they manage customer relationships and sales processes using modern digital tools.

Delivered by the Business Enterprise Centre NT under the NT Government’s Flexible Skills and Training Response Program.