You might have noticed that things have changed a lot on social media over the past few years. Reach for businesses has dropped, there are more prompts to pay to boost your posts and there's new formats that seem to require more work from you to use. There are now carousels, Reels, Shorts, Newsletters and more that you seem to be expected to get a handle on.

But not all things are the same on all platforms - and simply posting the same thing to everywhere no longer works the way it used to.

In this deep dive into Instagram, Facebook, LinkedIn, TikTok, X and YouTube, you'll learn about what each platform requires from businesses to be successful, how to participate in a way that won't make you a servant to your socials, and some free and low-cost tools that will help you make the content, schedule it and check how it's going. 

At the end of the class, you'll also receive a free online guide to help you carry out what you've learned, begin the process of producing better content and understanding how these platforms work.