If you've ever been asked that question, you're not alone.

Business Analysts play a critical role in shaping the future of organisations. Working across almost every industry, they help organisations understand business problems, identify opportunities, improve processes and deliver successful ICT, digital transformation and organisational change initiatives. By bridging the gap between business needs and technology, they reduce risk, engage stakeholders and help deliver better business outcomes. As AI and emerging technologies continue to reshape the way we work, demand for skilled Business Analysts has never been greater.

Yet despite their growing importance, Business Analysis remains one of the least understood professions. Career pathways are often unclear, the role is frequently misunderstood, and many people are unaware of the significant value business analysis bring to organisations and communities.

Join Business Analysis Network NT, in partnership with International Institute of Business Analysis Australia for an inspiring afternoon featuring:

• A keynote address from an industry leader
• An engaging panel discussion with leading Business Analysis practitioners, senior industry leaders and representatives from the International Institute of Business Analysis (IIBA)
• Interactive audience Q&A
• Insights into AI, digital transformation, future skills, workforce development, employer expectations and the evolving role of Business Analysis
• A networking reception with drinks and light refreshments.

Whether you're an experienced Business Analyst, employer, project professional, student, career changer or simply curious about the profession, this is an opportunity to learn, connect and be inspired.