Putting together a plan for your marketing doesn't start with Facebook or with running ads - though you might end up doing them both!

It's a process of starting with who your target customer is and using psychology to reverse-engineer what would stop them from doing what they do every day to buy something from you instead.

If you've never put a plan behind your marketing and promotional activity, this workshop is for you.

You'll walk away with the beginnings of a plan for your marketing that will make sense, will explain why you do the things you do and give you a path forward that doesn't drain away all your time.