Back to speakers

Change and Digital Transformation in Tourism

Gus Balbontin

Gus Balbontin

Gus Balbontin knew at eight years old that he would travel the world. At 17, Gus earned a travel scholarship that lead him to Byron Bay, then journeyed over 40,000kms through South Africa without spending a cent. During this time, he enjoyed discussing amazing journeys and travel guidebook improvements with other travellers. Against all odds, this passion is what would eventually land him his dream job at Lonely Planet. As the executive director and CTO of Lonely Planet, Gus led the company from dominating the world of travel books to dominating digital travel and a mobile revolution few saw coming. Gus is a big thinker who doesn’t let ‘life’s hurdles’ get in the way of big solutions. His knowledge and expertise in transformation and digital innovation is genuinely impressive, as he teaches his audience how to navigate the struggles and successes that even great brands in the world experience.