Digital entrepreneur, Karen Hawkes, loves technology and gadgets as much as anyone but as an anthropology graduate, she devotes herself to the human side of this often faceless world.
As co-owner of digital marketing agency Captovate, Karen and husband Michael, continue to lead digital business in the Territory, carving a niche by helping locals get the best from technology.
“The modern world of the internet provides so many opportunities for businesses to streamline their processes, provide a better customer service and attract new business”
October Business Month (OBM) is a highlight for Karen and her team, offering the opportunity to build and share knowledge and skills with the business community.
“We have run workshops during OBM for the last eight years. We are also a provider for the Northern Territory Government’s Upskills program, running workshops on creating websites and managing social media across the Territory. Plus, there is also the highly successful ‘Tip a day’ series over the month of October on Facebook.