Peter was appointed CEO of Melbourne Football Club on 1 May 2013, with a mandate to lead a total rebuild of the club, including the football and financial performance, as well as the culture and leadership of the club.
In the three years from 2013 to 2015, the club turned around from a $3 million reported loss in 2013 to an operating profit in 2015 of almost $600,000, and over $720,000 in 2016. Football department had a complete rebuild of staff, coaches, playing list and most critically the club culture in football and administration. The club substantially improved performance on the field and is now looking towards a period of sustained on-field improvement.
Prior to joining Melbourne Football Club, Peter operated as a consultant providing strategic advice, mentoring and leadership development for companies as well as to some other AFL clubs.
Peter has held various positions in the AFL industry. He was CEO and / or managing director of Essendon Football Club from 1996 to 2009. Following his retirement from Essendon, Peter was appointed Chairman of AFL Victoria as well as Chairman of AFL SportsReady. He relinquished these roles after joining Melbourne Football Club.
In recent times, Peter has also held other positions outside the AFL industry. He was Chairman of The Buchan Group Melbourne, a major global commercial architectural practice, with offices and projects throughout United Kingdom, Europe, China, Asia and Middle East, as well as Australia, which he relinquished in February 2016 due to the ongoing demands of the role of CEO of Melbourne FC.
At present, Peter is a Director with Australian Schools Plus, a company dedicated to generating philanthropic support to schools in disadvantaged communities, in order to close the education gap.
Peter holds a Bachelor of Commerce Degree from Adelaide University.