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Inspiration and Excellence in Innovation

Rob Cook

Rob Cook

Rob and Sarah Cook along with their sons Braxton and Lawson lived and worked on Suplejack Downs station in the remote Tanami Desert of the Northern Territory. The young family’s lives changed forever 9 years ago when Rob was involved in a horrific helicopter crash that left him a quadriplgic. Rob and Sarah have since left the Northern Territory and are successfully running a breeding and fattening business based at Bucca Queensland. This unique pair have adopted innovation and technology allowing Rob to maintain his physical role within the business. Rob received a prestigious Nuffield scholarship where he studied innovation and technology to assist injured farmers in the cattle industry. The young couple embarked on an epic 730km journey across the Tanami Desert in a 4x4 wheelchair becoming the first quadriplegic to do so.

Rob is a bestselling author and has received numerous awards including an Australian courage medal, local hero award and the Australian farmer of the year award. 

Rob still maintains that without Sarah by his side, none of this would have been possible.