Simon is the Co-Founder and CEO of Who Gives A Crap, a profit-for-purpose home products company that donates 50% of its profits to help build toilets in low-income countries. They're best known for their toilet paper products made from bamboo and recycled paper.
Driven by a passion to use business to give back, in 2010, Simon had the idea to start a toilet paper brand that helps to build toilets in the developing world. In 2012, he launched Who Gives A Crap with a viral crowdfunding campaign, agreeing to sit on a toilet on a live web feed until he had pre-sold the first $50,000 of toilet rolls.
The multi-award-winning launch attracted global media attention and generated over $1 million in PR value.
Since then, Who Gives A Crap has doubled or tripled in size most years, relying on word-of-mouth as its main driver of growth for its online store. They have recently launched new products, including garbage bags, pet waste bags and sponges, and expanded onto grocery shelves, launching in Aldi and Woolworths in Australia, Waitrose and Tesco in the UK, and Whole Foods in the USA. To date, they have donated more than $18 million to help provide access to clean water and sanitation in low-income countries across the globe.
Simon will take you on his journey from idea to global disruptor, sharing how he and his team took the business from strength to strength, without compromising on their purpose.
Simon Griffiths: Profit with Purpose, thanks to NAB
Darwin, 5:30pm - 7:30pm
Sponsored by Platinum Sponsor NAB
