Natural Territory
You can hear Anita’s story at the Simon Griffiths: Profit with Purpose, thanks to NAB keynote event in Darwin on Wednesday 29 October 2025.
Entrepreneur Anita Synnott has dedicated herself to redefining the beauty industry and named her company where her heart lies: the Northern Territory.
Her business, Natural Territory, is simplifying beauty by creating skincare, haircare and wellness products that are ethical, Australian-sourced and vegan, with a focus on simplicity and effectiveness. The flagship product is a world- first colour-coded skincare system, designed to simplify beauty routines.
“I started Natural Territory with the goal of disrupting the beauty industry — creating a brand that empowers women, prioritises sustainability and offers innovative, easy-to-use products that simplify skincare,” the wellness entrepreneur says.
“After facing personal challenges with sensitive skin and severe scarring, I realised how overwhelming the beauty industry could be and saw an opportunity to create a brand that provides clarity, trust and empowerment through every product and interaction.”
Anita thrives on doing business in the Territory.
“I love the unique sense of community and the incredible resilience of the people here. The Northern Territory is a place that thrives on creativity, innovation and connection — and that energy is reflected in the way business is done.
“The NT is home to unique botanicals and natural resources that serve as the foundation for Natural Territory’s products. With a strong focus on sustainability and ethical sourcing, the NT’s local, organic ingredients allow us to create high-quality, Australian-made beauty products that align with growing consumer demand for eco-conscious brands.”
Anita has a strong mentor who consistently challenges her thinking. She is combating staff shortages by building a supportive team culture where staff contribute to decision-making and growth, and are given mentorship, development opportunities and flexible work arrangements.
Natural Territory is using AI-driven personalisation, CRM systems, inventory management tools, and social media automation to enhance operational efficiency and customer experience, which have delivered measurable improvements in return on investment.
